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Senior Product Marketing Manager

veracode

Burlington, MA OR US Remote

Marketing

Posted 2 months ago

Job Description

<div class="content-intro"><p>Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market?  Look no further than Veracode!&nbsp;</p> <p>Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.</p> <p><em>Learn more at </em><a href="https://www.veracode.com/"><em>www.veracode.com</em></a><em>, on the </em><a href="https://www.veracode.com/blog"><em>Veracode blog</em></a><em>, and on </em><a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fveracode%2F&amp;data=05%7C02%7Cjbelmonte%40Veracode.com%7C989fdcd544fe425a07b808dc69096df9%7C3b627b68f21c4ed79fe3698efdedbe21%7C0%7C0%7C638500736454429530%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=WIg8EmVTgkrfgliLodV3%2Fgl%2F1IdGyT05d7Y%2FEfXS070%3D&amp;reserved=0"><em>LinkedIn</em></a><em> and </em><a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2FVeracode%3Fref_src%3Dtwsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor&amp;data=05%7C02%7Cjbelmonte%40Veracode.com%7C989fdcd544fe425a07b808dc69096df9%7C3b627b68f21c4ed79fe3698efdedbe21%7C0%7C0%7C638500736454434178%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=YUcOAPoWdcug7OmcC1N7CEoeEKUFDAaTvgE4r1rAAe0%3D&amp;reserved=0"><em>Twitter</em></a><em>.&nbsp;</em></p> <p>&nbsp;</p></div><p><span data-contrast="auto">We’re looking for a <strong>Sr</strong> </span><strong><span data-contrast="auto">Product&nbsp;Marketing Manager</span></strong><span data-contrast="auto">&nbsp;to own the&nbsp;full product marketing lifecycle for&nbsp;parts of our Application Risk Management platform.&nbsp;You’ll&nbsp;translate complex application security capabilities (especially AI-powered features) into clear, compelling value propositions that resonate with developers, AppSec leaders, CISOs, and engineering executives.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}">&nbsp;</span></p> <p><span data-contrast="auto">You’ll&nbsp;sit at the intersection of Product, Sales, and Marketing — helping position Veracode as the must-have platform in a crowded cybersecurity and&nbsp;DevSecOps&nbsp;market.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}">&nbsp;</span></p> <p><em><strong><u>What you will be responsible for: </u></strong></em></p> <ul> <li><strong><span data-contrast="auto">Product Positioning &amp; Messaging</span></strong><span data-contrast="auto">: Develop and refine positioning, messaging, and value propositions for Veracode’s core products and new innovations (e.g., AI-assisted remediation, Package Firewall, External Attack Surface Management, ASPM.&nbsp;Products worked on&nbsp;tbd).</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> <li><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}"><strong><span class="TextRun SCXW122803255 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW122803255 BCX8">Launch</span><span class="NormalTextRun SCXW122803255 BCX8">&nbsp;Strategy</span></span></strong><span class="TextRun SCXW122803255 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW122803255 BCX8"><strong>:</strong> Lead end-to-end planning and execution for product launches, releases, and major feature updates — including campaign strategy, sales plays, and enablement.</span></span></span></li> <li><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}"><span class="TextRun SCXW122803255 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW122803255 BCX8"><strong><span class="TextRun SCXW63400770 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW63400770 BCX8">Sales Enablement</span></span></strong><span class="TextRun SCXW63400770 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW63400770 BCX8"><strong>:</strong>&nbsp;</span><span class="NormalTextRun SCXW63400770 BCX8">Partner with sales enablement to c</span><span class="NormalTextRun SCXW63400770 BCX8">reate compelling sales collateral, pitch decks, battle cards, demos, and training materials to equip the sales team to win deals.</span></span><span class="EOP Selected SCXW63400770 BCX8" data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></span></span></span></li> <li><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}"><span class="TextRun SCXW122803255 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW122803255 BCX8"><span class="EOP Selected SCXW63400770 BCX8" data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}"><strong><span class="TextRun SCXW209274963 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW209274963 BCX8">Content Creation</span></span></strong><span class="TextRun SCXW209274963 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW209274963 BCX8"><strong>:</strong> Work with content,&nbsp;</span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW209274963 BCX8">demand</span><span class="NormalTextRun SCXW209274963 BCX8">&nbsp;</span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW209274963 BCX8">gen</span><span class="NormalTextRun SCXW209274963 BCX8">, and creative teams to produce high-impact assets such as whitepapers,&nbsp;</span><span class="NormalTextRun SpellingErrorV2Themed SCXW209274963 BCX8">ebooks</span><span class="NormalTextRun SCXW209274963 BCX8">, webinars, blog posts, case studies, and website copy that highlight customer outcomes.</span></span></span></span></span></span></li> <li><strong><span class="TextRun SCXW164198073 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW164198073 BCX8">Cross-Functional Collaboration</span></span></strong><span class="TextRun SCXW164198073 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW164198073 BCX8"><strong>:</strong> Partner closely with Product Management, Sales, Demand Generation, Field Marketing, and PR to drive pipeline, adoption, and revenue growth.</span></span><span class="EOP Selected SCXW164198073 BCX8" data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <p><span data-contrast="auto">Nice to haves</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="6" data-aria-level="1"><strong><span data-contrast="auto">Market &amp; Competitive Intelligence</span></strong><span data-contrast="auto">: Conduct ongoing market research, win/loss analysis, competitive analysis, and buyer persona development to keep our messaging sharp and differentiated.</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="6" data-aria-level="1"><strong><span data-contrast="auto">Customer Storytelling</span></strong><span data-contrast="auto">: Collaborate with Customer Success and Product teams to gather insights and turn customer successes into compelling stories and references.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <p><strong><em><u>Required Skills:</u></em></strong></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Product marketing experience in B2B SaaS (cybersecurity, application security, or DevSecOps experience strongly preferred).</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-aria-posinset="1" data-aria-level="1"><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}"><span class="TextRun SCXW113877222 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW113877222 BCX8">Proven ability to simplify complex technical concepts (especially around code security, vulnerabilities, AI in security, or software supply chain risks) into clear, benefit-driven messaging.</span></span><span class="EOP Selected SCXW113877222 BCX8" data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></span></li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-aria-posinset="1" data-aria-level="1"><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}"><span class="TextRun SCXW216237471 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW216237471 BCX8">Strong&nbsp;</span><span class="NormalTextRun SCXW216237471 BCX8">track record</span><span class="NormalTextRun SCXW216237471 BCX8">&nbsp;of successful product launches and GTM execution.</span></span><span class="EOP Selected SCXW216237471 BCX8" data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></span></li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-aria-posinset="1" data-aria-level="1"><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}"><span class="TextRun SCXW153536461 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW153536461 BCX8">Excellent written and verbal communication skills with experience creating sales collateral and customer-facing content.</span></span><span class="EOP Selected SCXW153536461 BCX8" data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></span></li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-aria-posinset="1" data-aria-level="1"><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}"><span class="TextRun SCXW173707933 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW173707933 BCX8">Data-driven mindset — comfortable using win/loss data, usage metrics, and market insights to inform strategy.</span></span><span class="EOP Selected SCXW173707933 BCX8" data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></span></li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-aria-posinset="1" data-aria-level="1"><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}"><span class="TextRun SCXW128650775 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW128650775 BCX8">Ability to thrive in a fast-paced environment and manage multiple priorities.</span></span><span class="EOP Selected SCXW128650775 BCX8" data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></span></li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-aria-posinset="1" data-aria-level="1"><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}"><span class="TextRun SCXW220165435 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed GrammarErrorHighlight SCXW220165435 BCX8">Bachelor’s degree in Marketing</span><span class="NormalTextRun SCXW220165435 BCX8">, Business, Computer Science, or&nbsp;</span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW220165435 BCX8">a related</span><span class="NormalTextRun SCXW220165435 BCX8">&nbsp;field (or equivalent experience).</span></span><span class="EOP Selected SCXW220165435 BCX8" data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></span></li> </ul> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">Preferred Qualifications</span></span></strong><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}">&nbsp;</span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Experience in cybersecurity or application security (AppSec, SAST, SCA, DAST,&nbsp;DevSecOps).</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">Familiarity with the developer and security buyer personas.</li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">Experience working with AI-powered products or modern software development workflows.</li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">Hands-on experience with tools like Salesforce, Highspot, Gong, or marketing automation platforms.<span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <p><strong><em><u>What we offer yo</u></em><em><u>u</u><u>:&nbsp;</u></em></strong></p> <ul> <li><em>Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs.&nbsp;</em></li> <li><em>Wellness benefits to help you focus on what’s most important.</em></li> <li><em>“Take What You Need” time off policy. </em></li> <li><em>&nbsp;Extensive development and training offerings to help you grow your career at Veracode.</em></li> <li><em>Generous 401k match to help save for your future.</em></li> <li><em>Amazing community of professionals who take pride in what we do every day.</em></li> </ul> <p><strong><em>Compensation Transparency</em></strong></p> <p>In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click&nbsp;<a href="https://www.veracode.com/sites/default/files/pdf/veracode-compensation-tranparency.pdf">here</a>&nbsp;to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidates experience, education, and work location.</p> <p>Job Grade:<span style="color: rgb(224, 62, 45);"> <span style="color: rgb(0, 0, 0);">Senior</span></span></p> <p><em>Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.</em></p> <p>&nbsp;</p><div class="content-conclusion"><h3>Fraudulent Recruitment Alert - Be Aware and Stay Informed</h3> <p class="sa-static-feature-box-section__text mb-2">At Veracode, we prioritize a secure recruitment process. Unfortunately, fake recruitment and job offer scams are on the rise. They aim to deceive candidates through emails and calls to obtain sensitive information.</p> <p class="sa-static-feature-box-section__text mb-2">Here’s our recruitment promise to you:</p> <ul> <li class="sa-static-feature-box-section__text mb-2">Comprehensive Interview Process: We never extend job offers without a comprehensive interview process involving our recruitment team and hiring managers.</li> <li class="sa-static-feature-box-section__text mb-2">Offer Communications: Our job offers are not sent solely through email, and we will never ask you to pay for your own hardware.</li> <li class="sa-static-feature-box-section__text mb-2">Email Verification: Recruiting emails from Veracode will always originate from an “@veracode.com" email address.</li> </ul> <p class="sa-static-feature-box-section__text mb-5">If you have any doubts about the authenticity of an email, letter, or telephone communication claiming to be from Veracode, please reach out to us at&nbsp;<a href="mailto:careers@veracode.com">careers@veracode.com</a>&nbsp;before taking any further action.</p> <p>&nbsp;</p></div>
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