Conversion Rate Optimization Specialist

As a CRO Specialist, you will own the day-to-day execution of our web experimentation program - and to be the analytical engine that powers it. This role sits within our broader Web UX team and is responsible for the full testing lifecycle: from behavioral research and hypothesis development to experiment setup, QA, and post-test reporting.

You'll be our resident expert in Webflow Optimize, a close partner to the Manager of UX Design & CRO, and the person who ensures every experiment we run is well-designed, rigorously tracked, and thoroughly documented. This isn't just a button-pushing role; we're looking for someone who brings genuine curiosity about user behavior, strong analytical instincts, and the operational discipline to keep a high-velocity testing program running smoothly.

What Will You Do? 

Primary responsibilities include: 

Behavioral Research & Insight

• Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site
• Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions
• Surface insights to the broader web team to contribute to UX strategy — not just the testing pipeline

Test Ideation & Hypothesis Development

• Generate data-backed test ideas and write structured hypotheses that clearly articulate the problem, proposed change, and expected outcome
• Collaborate with the Manager to align the test backlog with the CRO strategy and business priorities
• Track prior experiments to build on learnings and avoid redundancy

Testing Roadmap & Pipeline Execution

• Own and maintain the monthly testing roadmap, keeping it accurate and prioritized
• Manage every test through the full pipeline - brief, Asana ticket creation, design coordination, dev handoff, QA, launch, and monitoring
• Maintain clear documentation and ticket hygiene so stakeholders always have visibility into test status

Experiment Setup & QA

• Configure all experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic
• Own pre-launch QA across devices and browsers, verifying tracking, rendering, and experiment logic
• Monitor live tests for data quality and flag anomalies or early signals to the Manager

Webflow Optimize Expertise

• Serve as the team's go-to expert on Webflow Optimize - understanding its full capabilities and best practices
• Stay current on platform updates and proactively identify ways to run more sophisticated experiments
• Train or support other team members on the tool as needed

Reporting & Knowledge Management

• Write a detailed post-test report for every experiment - results, statistical significance, segment analysis, and a clear win/loss/inconclusive call
• Maintain the CRO testing deck as an organized, up-to-date knowledge base that the wider company can reference
• Partner with the Manager on site-wide KPI tracking and contribute to monthly and quarterly performance reporting

What Skills and Knowledge Will You Bring?

Ideal candidates will have:

• 2-4 years of experience in CRO, digital marketing, UX research, or web analytics
• Hands-on experience setting up and managing A/B tests in an experimentation platform (Webflow Optimize, Optimizely, VWO, or similar)
• Proficiency with behavioral analytics tools (FullStory, Hotjar, or equivalent) and comfort with heatmaps and session recordings
• Working knowledge of GA4 for funnel analysis and performance tracking
• Strong written communication skills - able to write clear hypotheses, experiment briefs, and post-test reports
• Organized and process-oriented, with experience managing multiple workstreams or projects simultaneously
• Analytical mindset with the ability to interpret experiment data and translate it into actionable recommendations
• Experience working within a B2B SaaS or enterprise marketing organization

Why SentinelOne?

AI is redefining how the world operates and rewriting the rules of security in real time, and SentinelOne was built for this moment. From day one, we architected an AI-native platform designed to operate at machine speed, not as an add-on to legacy systems but as the foundation itself. If you want to build where innovation and impact move together, this is that place.

We invest in our Sentinels with comprehensive, competitive benefits designed to support you and your family:

Equity & Rewards

• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)

Time Off & Wellbeing

• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave
• Grandparent leave

Insurance & Financial Security

• Medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Life and disability insurance
• Health and dependent care FSA
• Voluntary benefits (hospital, accident, critical illness)
• Employee Assistance Program (EAP)
• ARAG pre-paid legal
• Nationwide pet insurance
• Cancer Care program
• Global business travel medical insurance

Work Perks & Flexibility

• Home office allowance
• Mobile phone reimbursement

Wellness & Lifestyle

• Wellness coach
• Wellness/gym reimbursement
• Fertility coverage
• Adoption & surrogacy reimbursement