Commercial Sales Account Executive (South & West Europe)

Commercial Sales Account Executive

Location: London, UK

About AppViewX:

AppViewX is trusted by the world’s leading organizations to reduce risk, ensure compliance, and increase visibility through automated certificate lifecycle management. At AppViewX, you will get to work with our AVX platform, which is the industry’s most advanced and fastest growing cloud-native Certificate Lifecycle Management (CLM) platform. The AVX Platform allows customers to realize immediate value from complete certificate lifecycle management, enterprise-wide Kubernetes TLS automation, scalable PKI-as-a-Service, secure code signing, easy Microsoft CA migration, IoT security, SSH and key management, and PQC-forward controls in even the most complex multi-cloud, hybrid, and edge environments.

Values

At AppViewX, our values reflect how we work together in practice—not just what we aspire to. They show up in everyday decisions, how we collaborate across teams, and how we treat each other while building and delivering our work. If these values resonate with you, you’ll likely feel at home here.

• Clarity: We interact with transparency, simplicity, and shared purpose.
• Unity: We build unity through mutual respect, trust, and collaboration.
• Innovation: We stay curious, challenge assumptions, and drive continuous improvement.
• Speed: We act with urgency, focus, and follow-through to deliver results fast.
• Precision: We bring accuracy, consistency, and care to everything we do.

Role Overview

The Commercial Sales Executive is responsible for driving revenue growth, identifying new market opportunities, and managing the entire sales cycle for our products/services across designated territories. This role requires a highly motivated, results-orientated professional with a deep understanding of international business and complex commercial negotiations. The successful candidate will be a self-starter who can operate independently in diverse, fast-paced international markets.

Key Responsibilities

Sales and Business Development

• Develop and execute a strategic sales plan to achieve and exceed sales targets and expand the company's customer base.
• Identify and qualify new commercial opportunities through market research, networking, and cold outreach in various international markets.
• Manage the end-to-end sales process, including prospecting, presentation, proposal generation, negotiation, and contract closure with customers, distributors, and partners.
• Focus on generating significant pipeline and growth. 

Market and Customer Relationship Management

• Build and maintain strong, long-lasting customer relationships, acting as a trusted advisor and subject matter expert for clients.
• Gather market intelligence on industry trends, competitor activities, and regulatory changes to inform product development and sales strategy.
• Represent the company at industry events and conferences.
• Collaborate with the marketing team to localize sales materials and campaigns.

Sales Operations and Reporting

• Maintain accurate and up-to-date sales forecasts and activity reports using the company's CRM system.
• Prepare and deliver quarterly business reviews to senior management, outlining regional performance, challenges, and future strategy.
• Ensure compliance with all international trade regulations and company policies.

 

Qualifications

Required

• Bachelor’s degree in business, marketing, or a related field.
• Minimum 3 years of progressive commercial sales experience
• Demonstrated ability to close complex, high-value commercial deals in a diverse geographical territory.
• Strong verbal and written communication skills in French and English.
• Willingness to travel internationally frequently (up to 50% of the time).

Preferred

• Experience with a global distribution network or channel partner model.
• Proven track record of managing and expanding sales into new, emerging markets.

Travel Requirements

• Travelling to customers, partners and events as and when required.